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DeutschYou cannot outbid a studio. You can out-serve one.
Every ad network runs an auction, and an auction is won with money. Appaloo does not have one. You pay for reach with the thing you already own: attention inside your own app.
An auction is a price ladder, and you are at the bottom of it.
Every impression on a bidding network is sold live to the highest bidder. Buyers are ranked by what they will pay, the top bid takes the slot, and everyone underneath gets nothing. That is not a flaw in the system. That is the system.
You pay per outcome
A cost per install is charged on every single install. Doubling your reach doubles your bill, and it keeps doing that forever.
You compete on budget
The other bidders are funded studios. They can pay more for an install than your app will ever earn back from one, and they know it.
It stops when you stop
Paid reach leaves no residue. The day the card stops being charged is the day the installs stop arriving, and you are back where you started.
There is no auction. There is a trade.
Show one ad inside your app and you have earned one for yourself. No price is set, no bid is placed, and nothing is charged per install. The currency is the impression itself, and you mint it by giving your users something worth watching.
Start trading impressionsThe two models, line by line.
| Dimension | Ad bidding | Appaloo |
|---|---|---|
| What you pay with | Money, on every install | Impressions your app already serves |
| How the price is set | A live auction, per impression | There is no price |
| Who you compete with | Anyone with a bigger budget | Nobody. Reach is earned, not won |
| Cost to begin | A funded ad budget | Nothing, on a plan that stays free |
| When you stop paying | Reach ends the same day | Karma you already earned keeps working |
| Ongoing work | Bids, budgets, creatives, optimisation | Ship the SDK once |
| Who gets the reach | Whoever pays the most | Whoever serves the most |
Paid Appaloo plans multiply the weight your karma carries. They never buy a slot outright, because there is no slot to buy.
What a budget buys, and what it stops buying.
At a $2 cost per install that is 250 installs. On install 251 the campaign is over and the number stops moving.
Flat, whatever your reach turns out to be. Every ad you serve raises the score that decides how far the next one travels.
The questions people ask next.
Do I have to bid on anything?
No. There is no auction and no bid anywhere in Appaloo. Which ads reach how many people is decided by how many ads each app has served, not by who paid the most, so there is no price to set and nothing to optimise.
What does it actually cost?
Nothing on the Free plan, which is a real plan and not a trial. Pro and Ultra are flat monthly subscriptions that multiply the weight your served ads carry. You are never charged per install, per click or per impression.
Is my ad shown to a relevant audience?
Yes, you choose the audience when you create the ad. Segment by app genre, language, country, and more.
Stop bidding. Start trading.
Add your app, drop in the SDK, and earn your first impressions today.