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DeutschYou can't outbid a studio. You can out-serve one.
Ad networks sell placements in an auction, so the biggest budget wins. Appaloo doesn't have an auction. You get reach by showing other developers' ads inside your app, and the network shows yours in return.
In an auction, small apps sit at the bottom of the price ladder.
On a bidding network each impression is sold live. Buyers are ranked by what they'll pay, the top bid gets the slot, and everyone below it gets nothing. That's how it's designed to work.
You pay for every install
Cost per install means exactly that. If you want twice the installs, expect roughly twice the bill.
Budget decides who wins
You're bidding against funded studios. Many of them can afford to pay more for an install than a small app will ever make back from one.
It stops when you stop paying
Paid reach doesn't carry over. When the campaign ends, so do the installs it was bringing in.
On Appaloo, you trade ads instead of buying them.
Each ad you show inside your app earns your own ad more reach across the network. Nobody sets a price or places a bid, and you're never charged per install.
Start trading impressionsThe two models side by side
| Dimension | Ad bidding | Appaloo |
|---|---|---|
| What you pay with | Money, on every install | Impressions your app already serves |
| How the price is set | A live auction, per impression | There isn't one |
| Who you compete with | Anyone with a bigger budget | No one. Reach comes from the ads you serve |
| Cost to begin | A funded ad budget | Nothing. The Free plan doesn't expire |
| When you stop paying | Reach ends the same day | Karma you've already earned still counts |
| Ongoing work | Bids, budgets, creatives, optimisation | Add the SDK once |
| Who gets the reach | Whoever pays the most | Whoever serves the most |
Paid plans give your karma more weight. They don't buy placements directly, since there aren't any placements for sale.
What the money gets you
At $2 per install, that's 250 installs. After that the campaign is over.
A flat monthly price, however much reach you end up with. Each ad you serve raises the score that decides how widely your own ad is shown.
Common questions
Do I have to bid on anything?
No. Appaloo has no auction and no bidding. How far an ad reaches depends mostly on how many ads its app has served, so there's no price to set and no bid to manage.
What does it actually cost?
The Free plan costs nothing and isn't a trial. Pro and Ultra are flat monthly subscriptions that give the ads you serve more weight. You're never charged per install, click or impression.
Is my ad shown to a relevant audience?
Yes. You pick the audience when you create the ad, by app category, language and country.
Skip the auction.
Add your app and the SDK, and your ad can start earning impressions today.