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DeutschKeep your ad revenue. Grow your audience.
Keep AdMob, or whichever ad network you use now. Add Appaloo next to it and use some of your ad placements to bring new users to your app.
Use some placements for growth
Most of your ad placements can keep earning revenue. Send some of them to Appaloo instead, and they earn exposure for your app across the network, which can cut how much you spend buying users.
- 01
Keep your current setup
Your existing ad SDK and placements stay as they are. Appaloo is an extra option for some of that inventory.
- 02
Add the Appaloo SDK
Pick one placement, or a small share of your ad opportunities, and call Appaloo there. You don't need to add any new ad breaks.
- 03
Compare the results
Weigh the users you gain against the revenue those placements would have made, and adjust the split from there.
When the trade makes sense
Paid user acquisition costs cash for every user. On Appaloo, the ads you show earn exposure for your own app instead of revenue. It's worth it when the revenue you give up is less than buying similar users would cost.
Put in your own numbers to see how many installs you'd need to break even.
A few things before you start.
Do I have to remove AdMob or my existing ad network?
No. Keep your existing SDK and add Appaloo alongside it. Your app chooses which SDK to call for each placement or ad opportunity. You can start with one placement or a small share of eligible ad opportunities.
Is Appaloo an AdMob mediation adapter?
No. Appaloo provides its own Android and iOS SDKs. You control the split in your app; Appaloo does not automatically join your mediation waterfall or bidding setup. Keep your existing network integration for the placements you want to monetize.
Will I lose ad revenue?
An Appaloo impression earns exposure for your app, not a cash payout. If it replaces a paid impression, you give up that revenue. It pays off when the users you gain are worth more than the lost revenue plus any plan fee. Start small and measure both sides.
How much cheaper is it than paid user acquisition?
There is no universal savings rate. It depends on your ad revenue, the users Appaloo brings you and what comparable users cost through paid campaigns. The calculator gives you a break-even target using your own inputs. Compare retention and user value as well as install counts.
Can I change the split later?
Yes. Your app controls when it requests an Appaloo ad. Adjust that logic as you learn, or pause Appaloo placements while keeping your existing ads. Appaloo has a Free plan and optional paid plans with flat subscription fees, with no charge per click, impression or install.
Using an AdMob mediation waterfall? Google documents custom events separately. This page describes choosing placements in your own app.
Try it on one placement.
Start with one app and one placement. If it works, give Appaloo more.