Français
Español
DeutschGet more players for your indie game — no marketing budget needed.
Appaloo puts your game in front of people already playing games like yours. Show rewarded ads in your game, earn reach, and grow your player base through the network.
Marketing an indie game is the hardest part of shipping one. Paid UA is priced for studios with budgets, and organic discovery on the stores is a lottery. Appaloo gives indie developers a third option: reach earned by participating. Add rewarded ads to your game, serve other developers’ ads to your players, and your game gets promoted to players of similar games in return — real players who already like the genre.
Great games die in obscurity
You can build something brilliant and still watch it sink because no one sees it. Paid ads want a budget you may not have, and “make it go viral” isn’t a strategy. What indies need is a repeatable way to reach players who actually play games like theirs.
How to grow your player base
Add the SDK
Drop Appaloo into your game and show opt-in rewarded ads — a natural fit for games with coins, lives, or power-ups.
Serve to earn
Each ad you show another developer earns karma, the reach you get back. Rewarded ads keep players happy while you earn.
Reach real players
Your game is promoted to players of games in your genre — an audience predisposed to install and stick around.
Why it works for games
Genre-matched reach
Category targeting shows your game to players of similar games, so installs come from people who’ll actually play.
Rewarded ads fit games
Players happily watch an opt-in ad for an in-game reward — the format games are built for, so it doesn’t dent retention.
No budget required
Growth you earn by serving ads, so a solo dev competes on effort, not ad spend. Free to start, uncapped on paid plans.
Ship it today
Prebuilt iOS and Android SDKs and a hosted renderer — integrate in the morning, be growing by the afternoon.
Frequently asked questions
How do I market my indie game with no budget?
Trade reach instead of buying it. On Appaloo you add rewarded ads to your game, serve other developers’ ads to your players, and in return your game is promoted to players of similar games across the network — no ad spend required.
How do I get more players / downloads for my game?
Serving ads earns karma, which Appaloo spends promoting your game to a genre-matched audience. The more you serve, the more reach you get, and because targeting is by category the installs come from players who like your kind of game.
Will showing ads annoy my players?
Rewarded ads are opt-in — players choose to watch in exchange for a reward — so they tend to help retention rather than hurt it. You control the format and when ads appear.
Does this work for both mobile games and apps?
Yes. App type namespaces the exchange (games promote to game players, apps to app users) and category matching keeps it genre-relevant, so it works whether you’ve built a hyper-casual game or a puzzle title.
Get your indie game in front of real players
Earn reach by participating — no marketing budget.