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Trade ad placements with developers building apps like yours. Appaloo matches your ad to relevant audiences and keeps the exchange fair, so everyone grows together — no per-partner deals to chase.
Cross-promotion is one of the most reliable ways for indie developers to grow: you show a partner’s app to your users, and they show yours to theirs. The catch is scale — hand-negotiating deals with one studio at a time barely moves the needle. Appaloo turns cross-promotion into a network. Serve ads through the SDK and your app is automatically promoted across every developer's app in your categories.
One-off cross-promo deals don’t scale
DMing developers, agreeing on swaps, and wiring up custom house ads is slow, and it tops out at a handful of partners. You want the reach of an entire network with the fairness of a direct swap — without the manual work.
How the exchange works
Integrate once
Add the Appaloo SDK and start serving rewarded or interstitial ads from the network — no per-partner integrations.
Earn karma
Every impression you serve for another developer earns karma, the signal that decides your share of reach. Give more, get more.
Get matched
Your ad is shown to users of apps in your categories, so the audience actually fits — the whole network working like a giant, fair swap.
Built to keep it fair
Reciprocal by design
Reach is earned, not bought. Karma weighting means the developers who give the most get the most back.
Category matching
App type and category decide who sees your ad, so cross-promotion lands with users likely to install.
Rewarded + interstitial
Choose opt-in rewarded ads or clean interstitials — the formats that convert without wrecking retention.
One flat rate
No revenue share and no per-deal haggling. Predictable pricing, uncapped on paid plans.
Manual cross-promo vs the Appaloo network
| Appaloo | DIY swaps | |
|---|---|---|
| Finding partners | The whole network, automatically | DM each developer, one by one |
| Fairness | Karma-weighted, measured | Trust and hope |
| Reach | Every app in your categories | A handful of partners |
| Setup | One SDK, minutes | Custom house ads per deal |
Appaloo automates the matchmaking and keeps the swap honest — you just serve ads.
Frequently asked questions
What is app cross-promotion?
Cross-promotion is promoting one app to the users of another. On Appaloo it's networked: instead of a single partner, your ad runs across every developer's app in your categories, and theirs run in yours.
How is Appaloo different from doing cross-promo deals myself?
Manual deals take negotiation and custom setup and only reach a few apps. Appaloo gives you the whole network from one SDK integration, with karma-based fairness so the swap stays balanced automatically.
How do you keep the exchange fair?
A karma score based on how many ads you serve (and your plan) weights how much reach you receive. Developers who contribute more impressions get proportionally more back — no one can free-ride.
Does cross-promotion work for both apps and games?
Yes. App type (app vs game) namespaces the exchange and category matching keeps audiences relevant, so a puzzle game promotes to puzzle players and a productivity app to productivity users.
Put your app on the cross-promotion network
One integration, a whole network of reach.