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AdMob pays you cents to show ads. Appaloo turns those same ad slots into installs for your own app — a flat-rate exchange built for growth, not just monetization. Many developers run both.
AdMob is the default way to monetize an app, but monetization isn’t growth. If your problem is that not enough people know your app exists, earning a few cents per thousand impressions doesn’t fix it. Appaloo uses the same ad slots for a different goal: every impression you serve earns reach that puts your app in front of new users. It’s an alternative when growth — not ad revenue — is the priority, and it sits happily alongside AdMob when you want both.
Monetization ≠ user acquisition
Ad networks like AdMob optimize for revenue per impression. That’s great when you have users to monetize — but it does nothing to bring new ones in, and indie CPMs are small. When the bottleneck is discovery, you need reach, not another payout line.
How Appaloo turns ad slots into growth
Swap the goal
Use an ad slot (rewarded or interstitial) to serve another developer’s ad through Appaloo instead of — or alongside — a monetization network.
Earn reach
Each impression you serve builds karma. Karma is the currency Appaloo spends to promote your app across the network.
Get installs
Your ad runs in front of engaged users of similar apps, driving installs — the outcome CPM payouts can’t buy.
Why growth-focused devs add Appaloo
Built for installs
The whole system is tuned to move new users to your app, not to squeeze a few more cents from the ones you have.
Flat-rate, no rev-share
One predictable price. Appaloo doesn’t take a cut of ad revenue — because the payout is reach, not cash.
Runs alongside AdMob
Keep monetizing where it makes sense and use Appaloo slots for growth. It’s an addition, not a rip-and-replace.
Privacy-light SDK
No advertising ID, no device identifiers — just which ads were viewed or clicked. Short Data Safety / App Privacy forms.
Appaloo vs AdMob at a glance
| Appaloo | AdMob | |
|---|---|---|
| Primary goal | Grow your app (installs) | Monetize (ad revenue) |
| What you get | Reach + installs | CPM / CPC payouts |
| Pricing | Flat rate, no rev-share | Revenue share |
| Audience | Indie developer network | Open ad marketplace |
| Formats | Rewarded + interstitial | Many formats |
Not a like-for-like swap — AdMob monetizes, Appaloo grows. Plenty of developers use both.
Frequently asked questions
Is Appaloo a replacement for AdMob?
It depends on your goal. If you need growth, Appaloo turns ad slots into installs in a way AdMob doesn’t. If you need ad revenue, AdMob is still the tool — and you can run both, using some slots to monetize and some to grow.
What makes Appaloo a good AdMob alternative for indie developers?
Indie CPMs are low, so monetization rarely funds meaningful user acquisition. Appaloo lets you convert impressions directly into reach for your own app at a flat rate, which is often more valuable than the cents an equivalent impression earns.
Does Appaloo pay me money like AdMob?
No — and that’s the point. Instead of paying cash per impression, Appaloo pays you in reach: the ads you serve earn karma that promotes your app. The return is installs, not a payout.
How hard is it to switch or add Appaloo?
The SDK is a drop-in for iOS and Android with prebuilt binaries and a hosted renderer, so adding an Appaloo rewarded or interstitial placement takes a few lines of code.
Grow your app, not just your ad revenue
Add Appaloo free and turn impressions into installs.